Kachi Research

Original research on how LLMs work, who uses them, and what marketers should do.

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The 2026 LLM Usage Report.

REPORT · MAY 2026

How People
Actually Use LLMs

The 2026 synthesis

What 15+ credible studies say — and what marketers should do about it.

15+ studies from McKinsey, Pew, Semrush, and others, cross-cut with our own first-party customer data.

15+ sources 40+ pages Free · no email gate
Read the report
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