Profound, Otterly, Peec
Good at measuring what LLMs say about you.
Semrush, Ahrefs
Good at search rankings. Familiar interface.
Your CMO + ChatGPT
Cheapest. Most control.
Every LLM, agent, A2A endpoint.
Ten criteria, ranked by impact.
Against real buyer queries.
Not just mentions.
Proof of lift.
Audit, fixes, ongoing — all us.
We already pay for Profound. Should we drop it?
No. Run both. Trackers tell you what LLMs say. We change it.
We already pay for Semrush. Do we need both?
Yes. The pages your SEO tool says are fine are often the pages that need AEO work.
Can we do this ourselves?
If you have a senior person with a day a week for the next year, yes. Most teams don't.
Is on-domain optimization just SEO with new branding?
No. SEO optimizes for ranking. AEO optimizes for being cited.
You're a small team. What if you pivot?
Every deliverable is yours to keep. Nothing is locked behind ongoing access.
You can keep watching the conversation. Or change what's said.
The next move is yours.